We need your support to stop this unfair tax that is on the November ballot. If Proposition 56 passes, it would increase the state’s cigarette excise tax by an additional $2.00 per pack and increase the tax on all other tobacco products, including electronic cigarettes, by an equivalent amount.

What You Can Do

  • Educate Yourself and Your Neighbors
    • Prop. 56 hikes taxes for adult smokers, dippers and vapers in California, but profits insurance companies and other special interests by as much as $1 billion.
    • This measure spends $147 million on overhead costs and government bureaucracy with virtually no accountability to the taxpayer.
    • Not one penny of the new tax money will go to improve our kids’ schools, cheating them out of at least $600 million.
    • You can learn more here.
  • Register to Vote
  • Vote NO on Prop. 56!

    • On November 8th, go to the polls and vote NO on Prop. 56. Encourage your adult friends, coworkers, neighbors, and others who oppose this unfair measure to do the same.



Paid for by Altria Client Services on behalf of Philip Morris USA, U.S. Smokeless Tobacco Company, John Middleton, and Nu Mark, LLC.